EYEYAH! for NTUC Fairprice Limited Edition Re-usable Shopping Bags

We designed a collection of limited edition re-usable shopping bags, featuring eye-catching graphics. 15,000 bags were sold out within a few months. This was supported by pop-up workshops for children in store and a collaboration with food blogger and chef from ‘Fusspot and Foodie’ to create a series of kid-friendly healthy recipes.

Curatorial Approach: to bring art to the mainstream we wanted eye-catching, pop-art style graphics that had an embedded message about healthy eating. This visual metaphor about the dangers lurking in fizzy drinks was the perfect solution. 

Reusable shopping bags designed by EYEYAH!, sold at NTUC Fairprice

EYEYAH! Food issue in the magazines rack

Worksheets designed for the pop-up workshops in NTUC Fairprice

Happy kids taking part in our pop-up workshop

Press releases of the NTUC Fairprice and EYEYAH! collaboration

EYEYAH! being featured in NTUC Fairprice’s Facebook page

EYEYAH! being featured in NTUC Fairprice’s Instagram page