EYEYAH! for NTUC Fairprice Limited Edition Re-usable Shopping Bags
We designed a collection of limited edition re-usable shopping bags, featuring eye-catching graphics. 15,000 bags were sold out within a few months. This was supported by pop-up workshops for children in store and a collaboration with food blogger and chef from ‘Fusspot and Foodie’ to create a series of kid-friendly healthy recipes.
Curatorial Approach: to bring art to the mainstream we wanted eye-catching, pop-art style graphics that had an embedded message about healthy eating. This visual metaphor about the dangers lurking in fizzy drinks was the perfect solution.